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| Pillar | Tactics | KPI (12‑month) | |-------|----------|----------------| | | • Launch “Mouse‑Tracks” – a weekly 3‑min video series on lifestyle trends. • Produce a companion podcast “Siberian Sessions”. • Repurpose into TikTok/IG Reels (3‑5 posts / day). | • 200 k cumulative video views. • 30 k podcast downloads. | | Community Building | • Create a Discord server “The Burrow”. • Host monthly “Mouse‑Meetups” (mix of live‑music, AR demo). • Offer loyalty cards (10 % off merch after 5 visits). | • 5 k Discord members. • 80 % repeat‑visit rate. | | Strategic Partnerships | • Co‑create limited‑edition apparel with a sustainable fashion label. • License AR filter to a mobile‑gaming studio. • Provide branded‑experience services to local brands (e.g., beverage launches). | • 3 partnership deals (> $75 k each). | | E‑Commerce & Merch | • Upgrade Shopify store; enable AR “try‑on” for apparel. • Drop‑release “Mouse‑Mask” collectibles (scarcity marketing). | • 20 % increase in average order value. | | Data‑Driven Advertising | • Run geo‑fenced Instagram ads targeting 18‑35 yr in a 5‑mi radius. • Track ROAS via UTM tags and Google Analytics 4. | • ROAS ≥ 3.5 ×. |