Below is an article outlining the major trends and shifts in popular media today.

One of the most significant shifts in popular media is the push for . As streaming services expand worldwide, content is no longer Western-centric.

A South Korean series like Squid Game or a Spanish show like Money Heist can become a hit in the United States, proving that great storytelling transcends borders.

Social media has transformed entertainment into a team sport. To "stan" a show or a celebrity is to engage in a form of tribalism. The success of a piece of media is now often dictated by its "meme-ability" and its ability to generate discourse on TikTok or X (formerly Twitter).

Few people simply "watch" today. The majority scroll through social media while streaming a show. This has forced producers to change their craft. Shows are now designed for "lean-back" viewing (audio-heavy plots so you can look down at your phone) or packed with Easter eggs designed to be captured as screenshots and shared on X (formerly Twitter). The show is no longer the final product; the discussion about the show is the product.