He argues this works because 95% of people never ask for a refund, but 100% of people are more likely to buy because of it.
So, what makes a -100M Offer so effective? Here are some key elements to consider:
Limiting the quantity of the offer (e.g., only 5 spots left).
Drive massive revenue and growth Attract high-paying customers Differentiate you from the competition Scale your business to new heights
"If you have a cliff, people will climb it." The PDF format allows Hormozi to use bolded charts showing how limited availability forces the buyer's hand. However, he distinguishes between real scarcity (limited ability to serve) and manufactured scarcity (fake timers).
(and how to choose the right one for your business)
Value=Dream Outcome×Perceived Likelihood of AchievementTime Delay×Effort & Sacrificecap V a l u e equals the fraction with numerator Dream Outcome cross Perceived Likelihood of Achievement and denominator Time Delay cross Effort & Sacrifice end-fraction
He argues this works because 95% of people never ask for a refund, but 100% of people are more likely to buy because of it.
So, what makes a -100M Offer so effective? Here are some key elements to consider: Alex Hormozi - -100m Offers -eBook- PDF
Limiting the quantity of the offer (e.g., only 5 spots left). He argues this works because 95% of people
Drive massive revenue and growth Attract high-paying customers Differentiate you from the competition Scale your business to new heights only 5 spots left).
"If you have a cliff, people will climb it." The PDF format allows Hormozi to use bolded charts showing how limited availability forces the buyer's hand. However, he distinguishes between real scarcity (limited ability to serve) and manufactured scarcity (fake timers).
(and how to choose the right one for your business)
Value=Dream Outcome×Perceived Likelihood of AchievementTime Delay×Effort & Sacrificecap V a l u e equals the fraction with numerator Dream Outcome cross Perceived Likelihood of Achievement and denominator Time Delay cross Effort & Sacrifice end-fraction