Social media platforms like TikTok, Instagram, and YouTube have democratized content creation. The "audience" is now the "creator." This shift has birthed the , where a person filming in their bedroom can command more attention—and advertising revenue—than a traditional television network. Popular media is no longer just about what Hollywood produces; it’s about what the global community shares.
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Gone are the days of three TV networks. Today’s popular media is defined by and multi-homing (consumers using several services simultaneously). Social media platforms like TikTok, Instagram, and YouTube
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: The "attention economy" is at its limit; there is more high-quality content available than any human can possibly consume.