When you invest in the , you are not just getting a historical text. You are downloading a software update for your marketing brain. Here are the core modules you will absorb:
However, Brian Kurtz (the protector of Schwartz's legacy) has previously offered the audiobook as part of high-level marketing bundles. If you find a version on YouTube or a random podcast feed, be warned: they are often unofficial and lack the nuance Schwartz intended. Why You Need These Lessons (Even if You Have to Read)
While many marketers have long searched for an official audiobook to digest Schwartz’s deep psychological insights on the go, the official stance from the current rights holder, Brian Kurtz of Titans Marketing , is that an official audiobook is , though plans to create one have been announced. Where to Find Audio Content breakthrough advertising eugene schwartz audiobook
: You can find condensed audio versions, such as the Engaging Audio Summary on Spotify by Bookey, which provides a high-level overview of the core chapters in about 20 minutes.
If you can't find a legal audiobook, don't let that stop you. Here is the best way to tackle this 232-page giant: When you invest in the , you are
If you find a summary or future recording, these are the core pillars of the text:
Find the audiobook. Put your headphones on. And prepare to break through. If you find a version on YouTube or
Several professional copywriters have created . This is often superior to a standard audiobook because the reader pauses to add modern context to Schwartz’s 1960s examples.