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The 2020-2021 academic year was a defining period for college entertainment and social trends, primarily shaped by the global pandemic and a massive shift toward digital-first engagement.

What are you actually invested in? Not the news (too heavy). Not the box office (who has money?). No—you’re invested in:

This was college game. Five to ten students would hop on Discord, accuse each other of being "sus," and play for hours. It was cheap (free on mobile) and cross-platform.

While TikTok was already growing, the 2020-21 school year saw it become the primary engine of college culture. Short-form video replaced the curated perfection of Instagram with "Relatable Content." Trends like the pug or Jerome Polin’s study vlogs provided a sense of shared routine. For students trapped in dorms, TikTok challenges were more than trends; they were a way to participate in a collective experience when the campus quad was empty. Gaming as the New Quad

: While officially beginning in July 2021, the 20-21 academic year saw the peak of the legislative and social media push for "Name, Image, and Likeness" rights, making student-athletes the biggest influencers on campus.