The period of 2024–2025 marks a "historic high" for women in entertainment, though progress remains volatile. While actresses over 50 are headlining more blockbuster content and winning major accolades, deep-seated ageism persists in both on-screen narratives and behind-the-scenes employment. The "silver economy"—the massive purchasing power of older consumers—is the primary driver forcing the industry to reconsider how it portrays and employs mature women.
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