Star Plus revitalized its lineup with several new premieres that catered to diverse tastes:
The undisputed queen of TRPs. This year focused on Anupamaa finding her voice after her divorce from Vanraj and the entry of Anuj Kapadia, which sparked a massive "MaAn" fandom. Desi Telly Tv Star Plus -2021-
Unlike previous years, saw Star Plus aggressively adopt digital integration. The "Hotstar Specials" tagline became synonymous with the channel. Episodes would air on TV at 10 PM and be available for 4K streaming minutes later. Star Plus revitalized its lineup with several new
