: Dedicated sections on Women Entrepreneurship (e.g., Shahnaz Husain), Rural Entrepreneurship , and Social Entrepreneurship .
: Breaking down the myths versus the realities of being an entrepreneur.
: Khanka argues that success is not solely individual; it depends on a supportive environment, including access to capital, mentorship, and favorable government policies. Content Highlights (Fourth & Fifth Editions)
Dr. S.S. Khanka, a renowned professor in the field of Management, provides a structured approach to a subject that often feels chaotic. His work is widely regarded for its clarity and its focus on the Indian socio-economic context, making it a staple for university curriculums across the country. The book delves into:
SS Khanka is a renowned author and expert in the field of entrepreneurship. He has written several books on entrepreneurship, management, and small business development. His books are widely used by students, entrepreneurs, and business professionals. Khanka's expertise and experience in entrepreneurship make his books a valuable resource for anyone interested in starting or growing a business.