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This paper explores the convergence of micro-celebrity, spatial intimacy, and consumer culture through the hypothetical yet representative case study of “Melissa White,” an influencer whose primary content genre is the “fitting-room haul.” By analyzing this niche, the paper argues that the fitting-room has evolved from a private, transitional space into a primary stage for digital entertainment. Drawing on theories of parasocial interaction, the male gaze, and consumer performativity, this study examines how platforms like TikTok, Instagram, and YouTube have transformed retail environments into backdrops for authenticity, body politics, and commercial persuasion. The paper concludes that “Melissa White” is not an anomaly but a symptomatic figure of an era where the boundary between consumption and performance has collapsed. Fitting-Room 24 12 30 Melissa White Big Ass XXX...