To understand why this product is causing a stir, we must break down the alphanumeric code.
POS systems require moisture rejection (spilled drinks) and fast wake for scanning. The 1080x600 format allows a 16:9 letterboxed UI with virtual buttons on the left. The new chip's consumes less than 10µA, allowing a POS terminal to run for weeks on a coin cell backup.
Given these observations, here are a few interpretations: