On April 25, 1990, while on her way to a friend's house, Lau was abducted by four men linked to a triad boss. She was held for roughly two hours as punishment for allegedly refusing a film offer from an investor with organized crime ties. During this time, her captors forcibly stripped her and took topless photos. She was released unharmed otherwise and chose not to file a police report at the time, hoping to move past the incident. 2002 Media Controversy and Outcry
This campaign famously pivoted from showing survivors to showing allies. However, its most effective PSAs feature survivors describing the moment an ally stepped in. The story is not the assault; it is the intervention. This reframing gives audiences a script—a positive story they can replicate.
Here is the hard truth facing every advocate: Awareness does not equal action. Millions of people are "aware" that homelessness exists. Far fewer volunteer at shelters or vote for affordable housing bonds.