Skip to content : A core theme where marketers move beyond multichannel and omnichannel toward a unified "metamarketing" approach that blends real-world and virtual environments using technologies like spatial computing and the Internet of Things (IoT). Targeting Digital Natives : The book emphasizes adapting strategies for Generation Z and Generation Alpha , who view digital and physical realms as one and the same. Multisensory Experiences
Ethical Data Usage: As marketing becomes more immersive, it also becomes more intrusive. Marketing 6.0 requires a higher standard of "Humanity 2.0," ensuring privacy and mental well-being are prioritized. kotler marketing 6.0
