| Metric | Observation | |--------|-------------| | | Naver & Google Korea searches for “Winter deep‑fake” rose from 1 K to 3.2 K per day (48 h). | | Fan sentiment | Predominantly skeptical; ~ 68 % of comments on YouTube expressed “It looks fake, please verify.” | | Brand risk | SM Entertainment’s share price dipped 0.3 % on 15 Jan, recovered the next day after official clarification. | | Platform action | TikTok removed 3 M views worth of the clip; Instagram placed it behind a “potentially misleading content” warning. | | Legal | No lawsuits filed as of the latest public records; however, the KCC announced an investigation into the uploader’s identity. |