The 1990s marked a significant turning point in Flores's career, as she began to establish herself as a leading fashion designer. Her eponymous fashion label, launched in 1995, quickly gained international recognition for its stunning, avant-garde designs. Flores's aesthetic, characterized by bold colors, innovative textures, and intricate details, resonated with fashion enthusiasts worldwide.

This is the crown jewel of the collection. In Marimar (1994), Laura Flores played Antonieta. The here became aggressive. Costume designers allowed Flores to raid the "power bitch" wardrobe: enormous shoulder pads, animal prints (leopard and zebra), stilettos that looked like weapons, and gold jewelry that bordered on armor.