Instead of throwing away the 15,000 sticky notes, the team decided to auction them. Each note—whether it said "I miss my dog" or "You should call your mother" —was sold as an NFT and a physical artifact. 100% of the proceeds went to a mental health nonprofit focused on digital wellness.
The production took place over a grueling 72 hours at a converted warehouse in downtown Los Angeles. Walking onto the set of "LetsPostIt - Abby McCoy - The Music Video Shoot..." was unlike any traditional film set. LetsPostIt - Abby McCoy - The Music Video Shoot...
Jax stared at the playback monitor, then at Abby’s phone. "That's it," he whispered. He deleted his entire shot list. "McCoy, forget the script. Just film whatever disaster you cause next." Instead of throwing away the 15,000 sticky notes,
Instead of throwing away the 15,000 sticky notes, the team decided to auction them. Each note—whether it said "I miss my dog" or "You should call your mother" —was sold as an NFT and a physical artifact. 100% of the proceeds went to a mental health nonprofit focused on digital wellness.
The production took place over a grueling 72 hours at a converted warehouse in downtown Los Angeles. Walking onto the set of "LetsPostIt - Abby McCoy - The Music Video Shoot..." was unlike any traditional film set.
Jax stared at the playback monitor, then at Abby’s phone. "That's it," he whispered. He deleted his entire shot list. "McCoy, forget the script. Just film whatever disaster you cause next."
