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Even mainstream cinema participates. In the 2010s, a new generation of filmmakers—Dileesh Pothan, Aashiq Abu, Mahesh Narayanan—made socially conscious films that became box office hits. Maheshinte Prathikaaram (2016) examines masculinity through a local feud, but embeds it in the mundanities of a small-town photographer’s life, celebrating ordinary Keralites. The Great Indian Kitchen (2021) caused a cultural firestorm by depicting the gendered drudgery of a Hindu household’s daily rituals, leading to public debates about patriarchy even in a “progressive” state. Here, cinema does not merely reflect culture—it provokes it.

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Even mainstream cinema participates. In the 2010s, a new generation of filmmakers—Dileesh Pothan, Aashiq Abu, Mahesh Narayanan—made socially conscious films that became box office hits. Maheshinte Prathikaaram (2016) examines masculinity through a local feud, but embeds it in the mundanities of a small-town photographer’s life, celebrating ordinary Keralites. The Great Indian Kitchen (2021) caused a cultural firestorm by depicting the gendered drudgery of a Hindu household’s daily rituals, leading to public debates about patriarchy even in a “progressive” state. Here, cinema does not merely reflect culture—it provokes it.