Stephan Sorger's " Marketing Analytics: Strategic Models and Metrics
This comprehensive guide serves as a bridge for professionals moving from traditional marketing to a data-driven approach, providing a roadmap for utilizing models and metrics to drive strategic growth. Why Focus on Strategic Models and Metrics? Stephan Sorger's " Marketing Analytics: Strategic Models and
: Academic syllabi often include condensed versions of the core models and reading lists (e.g., UC Berkeley Extension Syllabus ). Stephan Sorger's " Marketing Analytics: Strategic Models and
Using data to select and evaluate the most effective sales channels. Price Analytics: Stephan Sorger's " Marketing Analytics: Strategic Models and