This is the bank. They put up the money for the budget and marketing (P&A). They also own the copyright. (Example: Warner Bros. pays for and owns Barbie ).

(Poland) had a redemption arc for the ages. Their production Cyberpunk 2077 launched in 2020 as a bug-ridden disaster but has been painstakingly repaired through constant updates and the Phantom Liberty expansion. It is now studied in business schools as a lesson in post-launch recovery.