: The rise of vertical shorts (TikTok, Reels, Shorts) continues to cannibalize time previously spent on long-form media [ 0.5.2 , 0.5.14]. 📈 Sector Performance (2026 Forecasts) Market Share / Trend Video OTT 52% of platform share Remains the dominant digital format [ 0.5.9 ]. Gaming Fastest growing content
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7 February 2024
: The rise of vertical shorts (TikTok, Reels, Shorts) continues to cannibalize time previously spent on long-form media [ 0.5.2 , 0.5.14]. 📈 Sector Performance (2026 Forecasts) Market Share / Trend Video OTT 52% of platform share Remains the dominant digital format [ 0.5.9 ]. Gaming Fastest growing content
The search string can be deconstructed as follows:
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