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| Platform | Best for | Content type that works (Feb ’24) | |----------|----------|----------------------------------| | | Visible job search, B2B networking | Short-form video (30-90 sec), document carousels, thoughtful commentary on industry news | | Twitter/X | Real-time thought leadership | Threads with original insights, engaging in trending professional conversations | | TikTok | Creative/young industries (marketing, design, tech) | “Day in the life,” portfolio case studies, myth-busting your field | | Instagram | Visual portfolios (art, fashion, food, architecture) | Reels showing process + results, Stories with Q&A on career journey |
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