Article Published Date : 2017-02-28
Content producers are increasingly using data-driven testing—such as facial coding and eye-tracking
The media landscape is currently a tug-of-war between two extremes.
At the heart of this shift is the rise of streaming services and on-demand platforms. The democratization of distribution through the internet has allowed niche content to find global audiences, effectively ending the era of the "monoculture." Whether it is a big-budget cinematic series on Netflix or a short-form tutorial on TikTok, content is now available anywhere, anytime, and on any device. This ubiquity has created a "content gold rush," where tech giants and traditional media houses compete for the most valuable modern currency: human attention.