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Rokeach M. -1973-. The Nature Of Human Values. New York Free Press !!top!! Jun 2026
Values are influenced by culture, institutions, and personality.
: These are "preferable modes of conduct"—the methods or behaviors used to achieve those terminal goals. Values are influenced by culture
Rokeach's work on human values has significant implications for various fields, including: including: In his seminal 1973 work
In his seminal 1973 work, , social psychologist Milton Rokeach social psychologist Milton Rokeach