Rokeach M. -1973-. The Nature Of Human Values. New York Free Press !!top!! Jun 2026

Values are influenced by culture, institutions, and personality.

: These are "preferable modes of conduct"—the methods or behaviors used to achieve those terminal goals.

Rokeach's work on human values has significant implications for various fields, including:

In his seminal 1973 work, , social psychologist Milton Rokeach