. He proposed that human values are limited in number and organized into a hierarchical system, serving as the foundational reference points for all our attitudes and behaviors. Google Books The Core Framework: Terminal vs. Instrumental Values
The PDF is not a light beach read—it is dense, quantitative, and methodologically specific. But for anyone serious about , it is a foundational pillar. rokeach m 1973 the nature of human values pdf
: These refer to preferable modes of behavior or means of achieving terminal values. Honesty, ambition, logic, courage, helpfulness. The Rokeach Value Survey (RVS) To measure these concepts, Rokeach developed the Rokeach Value Survey (RVS) Instrumental Values The PDF is not a light
: Terminal values are often further divided into personal (e.g., inner harmony) and social (e.g., equality), while instrumental values are split into moral (e.g., helpful) and competence (e.g., logical) categories. Predicting Behavior and Social Change Honesty, ambition, logic, courage, helpfulness
The most influential contribution of the 1973 text is the classification of values into two distinct categories: