you want the essay to focus on (e.g., the challenges of motherhood, the growth of a social media career)?
had developed a sophisticated "pregnancy prediction" model. Led by statistician Andrew Pole, the retailer used customer data to assign "pregnancy prediction scores," allowing them to market baby products to expectant mothers during a critical period of shifting brand loyalty. 1. The Predictive Model (2011–2012) The Methodology: Shanie Love - Pregnant -2011-12-31- Target -2021-