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The legend suggests that during the casting process for a prestigious soap brand—often rumored to be Lux, which was famous for its "Lux Stars" branding—several actresses were asked to perform "screen tests" that went beyond standard acting.

In the early 2000s, being selected for a soap advertisement—particularly for prestigious brands like Lux—was seen as the pinnacle of success for local models . Exploiting this dream, a group of individuals including Benny Gunardi Ginting Arifin Hamid set up a fraudulent production house

Socially, the consumption of such content reflects a problematic curiosity. Audiences often flock to these videos, fueled by a "clickbait" culture that prioritizes temporary shock value over the long-term career or mental health of the subject. This cycle rewards those who leak the footage and encourages the production of similar invasive content. It also creates a difficult environment for upcoming performers who may fear that their professional auditions could one day be weaponized against them.