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A common mistake in casting is auditioning actors in isolation. pioneered a rigorous chemistry read process. They assemble potential casts not as individuals, but as an ensemble. They ask: Do these people look like they have a shared history? Do they have the potential to love, hate, or save one another on screen? This has made them a favorite for ensemble-driven series and indie films.

Digital tools: online casting platforms, self-tape portals, video conferencing for remote reads, and databases for diversity-focused talent pools. susan ayn casting