While intellectuals may scoff and rival networks may sneer, every weekday at 8 PM, a million people across the country do the same thing: silence their phones, pour a coffee (or rakija), and lose themselves in the intrigues of Istanbul, thanks to Sitel.
The phenomenon of is more than a programming trend; it is a case study in successful cultural import. Sitel understood that a good story transcends language. By respecting the intelligence of the Macedonian viewer through quality dubbing and strategic scheduling, they turned a foreign product into a local treasure. Turski Serii Na Sitel Televizija