TikTok has also become a launchpad for the music industry. The "Indo Pop" sound is now engineered for virality. Catchy hooks and danceable beats are designed to be used in 15-second clips. Songs like "Mungkin Hari Ini Esok Atau Nanti" by Anneth became massive hits not through radio play, but because they were the soundtrack to thousands of user-generated videos. The lines between listener,
Rina dropped the remote.
TikTok has also become a launchpad for the music industry. The "Indo Pop" sound is now engineered for virality. Catchy hooks and danceable beats are designed to be used in 15-second clips. Songs like "Mungkin Hari Ini Esok Atau Nanti" by Anneth became massive hits not through radio play, but because they were the soundtrack to thousands of user-generated videos. The lines between listener,
Rina dropped the remote.