Videos featuring extremely spicy Indonesian sambals or " Mie Abang Adek " remain a perennial favourite for "challenge" videos.

: The line between traditional TV stars and internet influencers has almost entirely disappeared; if you are famous on TV, you likely have a multi-million subscriber YouTube channel.

The Indonesian entertainment industry is a significant contributor to the country's economy, with a growth rate of 10% per annum. The industry encompasses various sectors, including music, film, television, and digital content. Indonesian entertainment companies, such as MNC Entertainment, RCTI, and SCTV, are major players in the industry, producing and distributing content across various platforms.