Early hits available on the site focused on dhabba (honor) and zameen (land). The romantic storyline was simple: boy sees girl, rival gets angry, boy defeats rival, song plays in a mustard field. Yet, the playlists on tell a different story. The modern Punjabi romantic, as seen in films like Qismat 2 or Shadaa , is vulnerable. He no longer fights for land; he fights for the right to be emotionally vulnerable.

What does the future hold for ? According to data leaks and creator interviews, the next phase of relationships on the platform will tackle: