| Aspect | What to Check | Why It Matters | |--------|--------------|----------------| | | Is the copy clear, concise, and written in a tone appropriate for the target audience? | Good copy builds credibility and encourages action. | | Headings Hierarchy | Do H1‑H6 tags follow a logical hierarchy (single H1 per page, H2 for main sections, H3 for subsections, etc.)? | Helps both readers and search engines understand the page structure. | | Keyword Usage | Are primary keywords naturally integrated in titles, headings, and body copy without keyword stuffing? | Supports SEO while maintaining readability. | | Value‑Added Content | Does the site offer blog posts, guides, case studies, or FAQs that answer user questions? | Improves SEO and establishes authority. | | Freshness | Are dates displayed for blog posts or news items? How recent is the latest content? | Fresh content signals relevance to both users and search engines. | | Multimedia | Are videos, infographics, or podcasts embedded where relevant, and do they load efficiently? | Engages users and can increase dwell time. |
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