With intermittent bans and political pressure on TikTok in Pakistan, brands are shifting ad budgets to Snapchat. This means for creators with 10k+ Snapchat followers. Action step: Update your Snapchat Public Profile. Add a bio, a profile picture, and a link to your other socials. Brands search here first.

Navigating the Viral Cycle: The Impact of Social Media Trends in South Asia

Stay ahead of the curve. Here’s what’s changing:

Bitmojis and AR lenses are central to this expression. The "67" Bitmoji sticker became a viral phenomenon in 2025, while users frequently update their avatars to match current Pakistani fashion trends, such as the popular "slick back bun" and "curtain bangs". Viral Content and Influencer Trends 2026